Ethnic Consumer Patterns

Xin Zhao Analysis, Retail

Ethnic Consumer Patterns

Introduction How strongly does ethnicity influence consumption? We ask this question in the context of car purchase decisions. In particular, we examine the concept of “ethnocentrism” here, which postulates that consumers normally consider goods from their own country/region superior to others. Given data availability, we focus on Asians and their car purchasing decisions in Southern California. The analysis below will …