Ethnic Consumer Patterns

Xin Zhao Analysis, Retail

Ethnic Consumer Patterns

Introduction How strongly does ethnicity influence consumption? We ask this question in the context of car purchase decisions. In particular, we examine the concept of “ethnocentrism” here, which postulates that consumers normally consider goods from their own country/region superior to others. Given data availability, we focus on Asians and their car purchasing decisions in Southern California. The analysis below will …

Inland Empire Housing Market

Johannes Moenius Analysis, Housing

Inland Empire Housing Market

Introduction This section complements the analysis of the Southern California housing market and provides some more specific details about the housing market in the California Inland Empire, here for simplicity defined as the counties of Riverside and San Bernardino. Since numerous references are made to the Southern California housing market, it is recommended to read the section on Southern California …

SoCal Housing Market

Johannes Moenius Analysis, Housing

SoCal Housing Market

Introduction Southern California has seen a substantial increase and subsequent drop in home values, commonly referred to as a real estate bubble. Both the rise as well as the subsequent fall likely have had substantial economic implications for local stakeholders. The increase in housing prices during the upswing afforded home owners the possibility of increased consumption through borrowing against their …