Retail

Analysis for California by zip-code and sector

 

California Retail Still Far from Recovery...

Zip-code level analysis reveals most places in California still between ten and twenty percent off pre-recession levels Recent reports such asRead More…

Ethnic Consumer Patterns...

Introduction How strongly does ethnicity influence consumption? We ask this question in the context of car purchase decisions. In particular, weRead More…

About

Aside from housing, no sector is as sensitive to local economic conditions as the retail industry. Many small retailers, such as restaurants, car dealerships, and grocery stores, serve only one or a handful of zip codes. However, most economic data is only available on the county level. We estimate retail sales on the zip code level, providing small retailers with up-to-date information on their local market.